You’ve finished your video and it’s absolutely amazing. You know that it would be perfect to post on your website, but you’re not quite sure where to put it.
Here are 6 key places on your website where you can use video content to engage with your viewers, persuade them to take action and rank high on Google.
1. The Homepage
Your homepage is typically the most visited page on your website, so it’s the perfect place to showcase a video. A video on your homepage can be used to introduce your brand, explain what you do and persuade visitors to take action such as signing up for your newsletter or buying a product.
2. About Page
People visit your About page to learn more about you and your business. A video is the perfect way to tell your story and introduce yourself in a way that written text just can’t match. A well-crafted About page video will help build trust with potential customers and encourage them to do business with you.
3. Product / Service Pages
If you offer products or services on your website, then video is a great way to showcase what you have to offer in a way that is both informative and persuasive. A product demonstration video or an explainer video can be extremely effective in persuading visitors to make a purchase from you. And if you have an eCommerce store, adding videos can increase your product listings by up to 300%.
4. Landing Pages
A landing page is a specific webpage that is designed to convert visitors into leads or customers. If you’re running any kind of marketing campaign, then chances are you’ll be directing traffic to a landing page at some point. Adding a video to your landing page can increase conversions by up to 80%, so it’s definitely worth considering if you want to boost sales or sign-ups.
5. Blog Posts
If you run a blog (and if you don’t, then why not?), then incorporating videos into your blog posts can really help them stand out from the crowd. People love watching videos, so adding one to your blog post will make it more likely that people will read (or watch) it through to the end. And if people like what they see, they’re more likely to share it with their friends or followers, which helps increase its reach even further.
