Digital marketing is always changing. New platforms, new trends, new strategies, and new tactics pop up every day. It’s hard to keep up! As a result, it’s easy to get left behind and lose sight of the forest for the trees.
That’s why we put together this list of 5 content marketing trends that we think will be big in 2022.
1. Live video
Live video is one of the hottest trends in content marketing right now, and it’s only going to get bigger in 2022. Platforms like Facebook Live, Instagram Live, and YouTube Live allow you to connect with your audience in real-time. And people love it! Live video is more engaging and intimate than pre-recorded video, making it a powerful tool for building relationships with your audience.
2. User-generated content
User-generated content (UGC) is any kind of content that’s created by your users rather than by your brand. It can take many forms, from reviews and testimonials to social media posts and photos. UGC is incredibly powerful because it’s credible and trustworthy— after all, it comes from real people who have actually used your product or service. And since UGC is free to create, it’s an incredibly cost-effective way to generate high-quality content.
3. Micro-influencers
Micro-influencers are social media users with a relatively small but highly engaged following. They may not have millions of followers like celebrities or “macro” influencers, but they do have a high degree of influence within their niche or community. And because they have such a close relationship with their followers, they can be extremely effective at promoting products and services— as long as they align with their personal brand.
4. Chatbots
Chatbots are artificial intelligence (AI) powered software programs that simulate human conversation. They’re commonly used to provide customer support or lead generation on websites and messenger platforms like Facebook Messenger. In the near future, we expect chatbots will become even more sophisticated and will be used for everything from booking appointments to making purchases. We also expect them to start popping up in more places, like smart speakers and connected cars. So if you haven’t already started experimenting with chatbots, now is the time! 5 Interactive content
Interactive content refers to any kind of content that encourages your audience to take part in some way— typically by answering questions, taking quizzes, or playing games. Unlike traditional “static” content like blog posts or infographics, interactive content is dynamic and engaging— which makes it perfect for holding attention on social media platforms like Twitter and Instagram where people are quickly scrolling through their feeds.. Not only that, but interactive content is also incredibly shareable— which means it has the potential to reach a much wider audience than other types of content
