If you’re like most people, when you think of content marketing, you probably think of creating blog posts or articles.
And while there’s nothing wrong with that, it’s only one type of content that you can create.
In fact, there are several different types of content that you can create to help promote your business, and some are more effective than others.
Here are 5 types of content that will instantly make your content marketing better:
1. How-To Guides
One type of content that is very effective is the how-to guide. People are always searching for information on how to do something, and if you can provide them with valuable information, they’ll be more likely to remember your business when they need your products or services.
To create a how-to guide, simply pick a topic that is relevant to your business and write a step-by-step guide on how to do something related to that topic. Make sure to include plenty of images and/or videos to make the guide as easy to follow as possible.
2. Infographics
Another type of content that can be very effective is an infographic. People love visuals, and if you can create an engaging infographic that packs a lot of information into a small space, people will be more likely to remember your business when they need what you have to offer.
To create an infographic, first come up with a list of topics that are relevant to your business. Then find interesting data points and statistics related to those topics. Once you have all of your data, put it into a visually appealing format and add any other design elements that will make it more eye-catching. Finally, share it on your website and social media channels and make sure to include an embed code so people can easily share it on their own websites or blogs.
3. Lists
Lists are another type of content that tend to be very popular with readers. People love being able to quickly scan a list and find the information they’re looking for without having to wade through a lot of text. Plus, lists are easy to share on social media, which can help increase your reach.
To create a list, simply come up with a list of topics related to your business and then write brief descriptions for each one. You can also include images or videos along with each item on the list for extra engagement. Once you’re finished, share it on your website and social media channels and make sure to include share buttons so people can easily share it with their followers.
4. Case Studies
Case studies are another great way to show potential customers the value of what you have to offer. By sharing a case study that highlights how you helped solve a problem for another customer, you’ll be able show them how you could potentially help them as well. This can be a great way to build trust and credibility with potential customers who may not be familiar with your brand yet.
