As the world of marketing continues to change and evolve, so too must the strategies that businesses use to reach their target audiences. One area that has seen a lot of change in recent years is video marketing.
There was a time not so long ago when creating a video for your business was a luxury that only the big players could afford. But thanks to advances in technology, and the ever-increasing popularity of social media, creating videos is now within reach of even the smallest businesses.
And it’s a good thing too, because according to some recent studies, video is fast becoming one of the most powerful tools in a marketer’s arsenal.
If you’re not convinced, here are 5 video marketing stats you need to know to prepare for 2023:
1. 82% of Internet users watch online video daily
This stat comes from a report by Cisco, which also predicts that online video will make up 82% of all Internet traffic by 2023. This is up from 75% in 2018 and just over 50% in 2013. In other words, if your business isn’t using video as part of its marketing strategy, you’re missing out on a huge opportunity to reach your target audience.
2. 76.5% of marketers say video has helped them increase sales
If you need convincing that video is worth investing in for your business, this stat should do it. A HubSpot survey of over 3,000 marketing professionals found that 76.5% said they had seen an increase in sales thanks to using video as part of their marketing strategy. And with numbers like that, it’s no wonder that 80% of marketers say they plan to invest more in video over the next 12 months.
