We’ve recently been asked, by a B2B software client who has been running digital marketing campaigns, how to effectively generate more qualified leads through their online presence.
Of course, to do this you’ll need to produce an integrated strategy to tie all the pieces together, so here are some of the underlying tactics and considerations to keep in mind for your B2B Lead Generation strategy:
0:49 Content Marketing
1:26 SEO and Paid Advertising
2:05 Social Media Marketing
2:58 Email Marketing
3:44 Integrate and Continue to Optimize!
Keep on watching to find out all the details in this edition of the Digital Marketing Postcard.
