Your Traffic Domination Ultimatum
Getting qualified traffic to a website or blog seems to be the bane of most marketers’ lives these days. If it’s not soaring PPC costs, it’s yet another Google algorithm change, or yet another YouTube video with only 5 views in the last month.
Well I’m here to tell you that it really doesn’t have to be this way, so read on…
Before we get in to my traffic strategies, let’s look at why most people struggle so unnecessarily and what you can do to avoid it.
We live in an age where our expectations are molded to demand two things: “fast” and “minimal effort.”
Unfortunately, “hard work” and “persistence” and “patience” don’t sell very well, as that would be giving people what they “need” rather than what they “want,” and we all know people generally buy what they “want” rather than what they “need”: it’s human nature.
As marketers, we are trained to sell people what they “want,” which is why we often end up in a vicious circle.
In my experience, there are a number of “Pillars” to traffic generation which work as well today as they ever have, and this is what you should focus your efforts on.
1: Article Submissions
This is what the web is all about folks, syndicating quality content. Either write the articles yourself, or find somebody to do it for you, it’s really not hard.
In your resource box at the end of the article, you are able to use 2 anchor text links. Point 1 link to your home page, and the other link to a deeper page or post on your site.
Personally, I use Jonathan Legger’s “The Best Spinner” to make unique versions of my articles, which I then submit to the top 4 article directories.
2: Press Releases
Take the salient points of your article and turn this into a press release. Remember to write in the 3rd person, and don’t make it too long: 3 paragraphs will do.
My favourite press release submission site is WebWire. It costs $19 per submission, but they publish your press release instantly, and I have appeared on the first page of Google within 12 hours before.
3: Blog Commenting
We all want and wish people would leave comments on our blogs, so you need to get out there and do the same. Believe me it works, and you are not only contributing something useful, but you generally get yourself a 1 way backlink at the same time.
4: Video Submissions
I use http://www.article2video.com to turn my articles into videos. It’s an easy process once you’ve done it a couple of times, so don’t be scared. Once you’ve got your video article, upload it to YouTube, and then use http://www.TubeMogul.com to submit to 20 or so other video sharing sites.
5: Social Bookmarking
With every piece of content you syndicate, in this case, articles, press releases, blog comments and video articles, you need to bookmark the content, to make sure it gets indexed by the search engines. I use 3 sites to do this: Digg, Mixx and Propeller.
Believe me, once you’ve done this systematically a few times, it’s like water off a duck’s back: and remember, we’re doing all this from 1 seed article.
Progress is a process of gradual accumulation. You’re not going to get a flood of traffic overnight, nor should you expect this. Consistency and perseverance pays off, however, and you just need to stick to the task.
At the end of the day, you are building a business not a sand castle, so it’s long term results you should be focusing on.
