Web traffic. It’s the lifeblood of any website looking to generate leads, sales, or just simply survive in today’s digital world. More web traffic means more opportunities to convert potential customers into paying customers, and the best way to get more web traffic is through search engine optimization (SEO).
There are a lot of different ways to grow your website’s traffic, but not all of them are created equal. In this article, we’ll give you five of the best ways to increase your web traffic using SEO so that you can start seeing real results for your business.
1. Publish High-Quality Content
This one seems like a no-brainer, but it’s still worth mentioning. If you want people to find your website, you need to give them something worth reading (or watching, or listening to). That means publishing high-quality content on a regular basis.
It doesn’t matter what type of content it is, as long as it’s well-written, informative, and engaging. A lot of businesses make the mistake of thinking that they need to produce a ton of content in order to be successful. But quantity doesn’t necessarily equate to quality. It’s better to publish a few pieces of truly great content than it is to publish a bunch of mediocre stuff.
2. Optimize Your Title Tags and Meta Descriptions
When people do a search on Google (or any other search engine), they’ll see a list of results that includes a title and a short description for each result. That title and description are known as your title tag and meta description respectively. And if you want people to click through to your website from those search results, you need to make sure that your title tags and meta descriptions are optimized.
What does that mean? Basically, you want your title tags and meta descriptions to be keyword-rich and intriguing enough to make people want to click through to your website. But beware: stuff your title tags and meta descriptions full of keywords and you run the risk of getting penalized by Google. So make sure that you’re using keywords thoughtfully and not just stuffing them in there for the sake of it.
3. Build Links from High-Quality Websites
Google uses something called PageRank to determine where websites should rank in its search results pages. One of the things that factors into PageRank is the number and quality of links pointing back to a website from other websites. So if you want your website to rank higher in Google’s search results pages, you need high-quality websites linking back to yours.
There are a couple different ways to get high-quality links pointing back to your website: guest blogging and link bait. Guest blogging involves writing articles for other websites in exchange for a link back to your own site (usually in the author bio). Link bait is creating content on your own site that is so good that other websites feel compelledto link to it (think infographics, blog posts, etc.). Both methods can be effective in growing your website’s link profile – just make sure that you’re not resortingto shady black hat techniques like link buying or link farms if you want maintain a good relationship with Google (and avoid getting penalized). 4
