When writing copy of any kind, the most important thing for the writer to do is write amazing, attention grabbing headlines. This is the first thing your reader will see. If you bore them, they WILL go away! As a network marketer, that is NOT what’s going to let you bring home the bacon.
In the interest of helping my fellow marketers become better headline writers, I’m going to share with you what I’ve found to be the five most essential elements to writing powerful, effective headlines. Or what I consider the “Golden Rules.”
So, in no particular order, let’s begin.
#1 Golden Rule To Write The Best Headlines: Make you headlines conversational.
By making them conversational, they will be more engaging for the reader. This should be the goal of all of your copy writing, but especially your headlines. By writing how people talk, you will have them instantly engaged.
#2 Golden Rule To Write The Best Headlines: Enter the conversation already going on in the reader’s thoughts.
This piece of advice was originally presented by copywriting genius Robert Collier, and has withstood the test of time. This could very well be the single most important thing to remember when writing headlines, so use it often.
#3 Golden Rule To Write The Best Headlines: Understand that the primary motivation of the headline is getting your reader to read the next line.
Create a sense of mystery and intrigue that will keep your reader hungry for more. Make them feel like they have no choice but to keep going till the end.
#4 Golden Rule To Write The Best Headlines: Ask the reader an intriguing question.
This is a fantastic way to get your reader involved. Keep your question open-ended and include a benefit. Don’t ask any questions that can be easily answered, because your reader will probably lose interest right away.
And finally,
#5 Golden Rule To Write The Best Headlines: Dramatize the benefits of your product or service.
People crave action, so show them the exhilaration your product or service can give by laying it on thick.
It is my heartfelt desire to provide my readers with content that they find useful and entertaining. If you’ve found any value in the information presented in this article, please feel free to let me know. Your candor is greatly appreciated.
