If you’re a podcaster, you know that marketing your show is key to growing your audience. But what are the best ways to market your podcast?
There are a lot of different strategies you can use to market your podcast, but not all of them are created equal. Some methods are more effective than others, and some are even free!
In this article, we’ll share 5 free podcast marketing strategies that actually work. These methods are all proven to help you grow your audience and get more listeners for your show.
1. Create High-Quality Content
This one should go without saying, but it’s still worth mentioning. The number one thing you can do to market your podcast is to create high-quality content that people will actually want to listen to.
If your podcast is full of filler content or boring topics, people are going to quickly lose interest and look for something else to listen to. But if you put out compelling and interesting content on a regular basis, people will keep coming back for more.
2. Optimize Your Podcast for Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing your website or blog for the search engines so that you rank higher in the search results. This is important for any website or blog, but it’s especially important for podcasts because iTunes and other directories use their own algorithms when ranking podcasts. And those algorithms take SEO into account when deciding where to rank a show. If you want people to be able to find your podcast when they search for relevant keywords, you need to optimize your show notes and website for SEO . Luckily, this isn’t as difficult as it sounds. Just follow these simple tips: Use keyword-rich titles: Include relevant keywords in your podcast titles so that people can find your show when they search for those keywords on iTunes or Google . Use keyword-rich descriptions: Just like with titles, including relevant keywords in your podcast descriptions will help people find your show in the search results. Use keyword-rich tags: Similar to titles and descriptions, using relevant keywords as tags will help iTunes and other directories categorize your podcast properly and make it easier for people to find when they’re searching for related topics. Optimize your website: Make sure your website is optimized for the search engines by using relevant keywords throughout the site , including in the title tags , meta descriptions , header tags , and alt text . 3. Submit Your Podcast to Directories One of the best ways to get more exposure for your podcast is to submit it to popular directories like iTunes . When you submit your show to these directories, it makes it easier for people who are already looking for podcasts like yours to find and subscribe to your show . Submitting Your Podcast Manually You can submit most podcasts manually by going directly …
