SEO, or search engine optimization, is one of the most important aspects of any website. It determines how easily your website can be found by potential customers, and it can be the difference between a thriving business and one that struggles to get by. However, many people make common mistakes when it comes to SEO, which can ruin their website traffic and visibility.
Here are five of the most common beginner SEO mistakes and what you should do instead:
1. Not using keywords correctly
One of the most important aspects of SEO is using keywords correctly. Many people make the mistake of stuffing their website with keywords, which can actually hurt their ranking. Instead, you should use keywords naturally throughout your website and in your titles and descriptions.
2. Not using titles and descriptions
Another common mistake is not using titles and descriptions for your pages. These are important for SEO, and they also help potential customers know what your page is about. Make sure your titles and descriptions are catchy and informative.
3. Not using images
Images are also important for SEO, and they can help improve your ranking. Make sure you use keywords in your image file names and descriptions, and be sure to include images on as many pages as possible.
4. Not using links
Links are also important for SEO, and they can help improve your ranking. Make sure you include links on your website, and be sure to link to high-quality websites.
5. Not tracking your results
Finally, one of the most important things you can do when it comes to SEO is track your results. This will help you determine what is working and what isn’t, and it will help you make necessary adjustments. Use a tool like Google Analytics to track your website traffic.
By avoiding these common beginner SEO mistakes, you can help improve your website traffic and visibility.