40 Real Estate Lead Generation Strategies That Work. Building a thriving real estate business is dependent upon a steady flow of leads into your business. This video goes over the 40 lead generation strategies that work!
1) Renters that moved in 8-9 months ago.
Most rental or lease agreements for residential real estate are for twelve months. Great place to identify potential buyers that currently can buy at a lower monthly cost than their rent.
2) Property owners that rented their property 8-9 months ago.
Most investment property owners are either looking to sell and reposition or to buy another rental property.
3) Reach out to your past buyer clients.
With prices moving up over the last year and a half your past buyers are often considering making a change.
4) Upload Community Videos to YouTube.
By adding valuable information about the communities you serve through videos on YouTube you will continue to be seen as the local expert.
5) Join a referral group.
Organizations like BNI or Chamber of Commerce groups are a great way to find other people looking to grow their business and to share leads with each other for the mutual benefit of the group.
6) Door Knocking.
Tried and true way to get face to face with potential clients.
7) Farming a Neighborhood.
The most fundamental way to build a real estate business is through farming.
8) Posting Listings on Facebook Buy/Sell/Trade Groups.
Posting listings on Facebook Buy/Sell/Trade groups is a great way to generate questions from potential buyers and to generate showings.
9) Host a First Time Home Buyer Seminar.
Put together a seminar along with a lender and credit repair company to help renters learn about how they can own a home. The costs of the event can be offset by your lender, credit repair company or any other sponsors you bring in.
10) Host Open Houses.
One of the most foundational ways to grow your real estate business and get in front of a number of potential buyers and sellers.
11) Reach Out to Newly Engaged Couples.
A new life change like marriage often times leads to a housing needs change as well.
12) Reach Out to Newly Pregnant Couples.
If the family is growing then the size of the home they own often times needs to grow as well.
13) Reach Out to New Empty Nesters.
The change in the number of family members at home also often leads to a reevaluation of the ideal home for empty nesters.
14) Build or Add to Your Google My Business Page.
The best source for organic traffic on the internet is your Google My Business Page. Make sure you have it optimized for business growth.
15) Ask for Referrals.
You can’t expect to receive unless you ask.
16) Call Six to Eighteen Month Old Expired Listings.
Great opportunity to generate listings through expired listings.
17) Post Reels on Instagram.
The best way to generate organic traffic on social media right now.
18) Write LinkedIn Articles.
Articles generate the most organic traffic on LinkedIn right now.
19) Contact For Sale By Owners.
They have raised their hand that they want to sell. Great opportunity to generate listings.
20) Contact Your Sphere of Influence.
No one wants to see you succeed more than your family and friends.
21) Buy Google AdWords
Google AdWords is a great way to generate targeted leads via Google search.
22) Run FaceBook Ads.
Another great way to generate targeted leads.
23) Contact Pre Foreclosure Home Owners.
They need your help and a sale or foreclosure is on the horizon.
24) Throw a House Warming Party for Your Buyers.
Great way to meet their friends and introduce them to the neighbors.
25) Throw a Going Away Party for Your Sellers.
Another great way to meet their friends and generate referrals.
26) Buy Zillow Leads.
27) Buy Realtor.com Leads.
28) Work Divorce Leads.
Unfortunately the sale of a house is usually the result of a divorce. This is a great place here you an add value.
29) Sign Up To Do BPOs.
Broker Price Opinions are a great way to find upcoming listing opportunities.
30) Sign Up for Opcity
Great referral lead source through Reltor.com.
31) Call Tract Built Neighborhood Owners.
Tons of equity and orphaned sellers.
32) Buy Bold Leads.
Great source of volume internet seller leads.
33) Work Probate Listings.
When estates are settled there is often real estate that will be sold.
34) Build Relationships With Agents in Feeder Markets.
This is a great source of incoming referrals.
35) Contact For Rent By Owners.
Another way to generate business with investors.
36) Write Articles for Local Magazines.
37) Add Value in Local Facebook Groups.
38) Execute on Circle Prospecting.
39) Start a Digital Farm.
40) Do Unsolicited Video CMAs Daily.
