Pay-Per-Click search engine is one of the most powerful advertising methods available online which provides very targeted traffic. It can be considered as a fast growing industry. Pay-Per-Click is an internet based advertising. The advertisers will place their advertisements and they will pay based on the number of clicks made by visitors. Here are some tips and strategies when you use Pay-Per-Click search engines.
Tip 1. Relevant keywords
The most fundamental concept in keyword bidding in any type of search engines or directories especially in Pay-Per-Click search engines is to choose keywords that are relevant. If you use the wrong keywords to bid for, all your time and advertising money will be wasted. Your targeted prospects are searching for your website through the keywords that best reflect or describe your products and services.
If you have chosen irrelevant keywords, you may only pay for the visitors that are not looking for your type of products and services, hence, a waste of your advertising money. Visitors from relevant keywords bring higher conversion rates.
Tip 2. Avoid expensive general keywords
Try to avoid expensive general keywords. Some general keywords may generate high volume traffic but the traffic has a lower percentage of targeted prospects. Most of the time the top bids for these general keywords will be expensive. On the other hand, specific and targeted niche keywords will be cheaper for the top positions. The targeted keywords will filter off uninterested visitors that may waste your advertising money.
Tip 3. Attain volume from variety
By choosing more niche targeted keywords that are cheaper, we can easily gain top positions in these niche keywords. However, these niche targeted keywords may not carry as much traffic as achievable by general or popular keywords. Therefore to solve this, you advertise in as many relevant niche targeted keywords as possible.
Variations of the niche targeted keywords that may all have the same meaning can also be used. This will also help to bring in more traffic. You need not just advertise in one Pay-Per-Click search engine but also duplicate the advertising campaigns in as many Pay-Per-Click search engine as possible. This will allow you to have a low cost yet targeted traffic and achieve a respectable volume of good quality visitors.
Tip 4. Use relevant description and keywords in your advert listings
You would want the description of your advert listings posted in Pay-Per-Click search engines as accurate as possible in describing what you offer. Your advert listings are placed in the result pages with other competitor adverts, so your advert listing description has to be more attractive to the searchers.
Thus you need to layout your precise benefits to the searchers using convincing and relevant words and terms. It will also be a good idea to use the exact keywords within your description as these tend to capture the attention of the searchers who are interested in your products and services.
Lastly, try to avoid using superlatives as words such as ‘Best’ and ‘Greatest are statistically’ proven to reduce quality visitors rather than attract them to click to your listings.
