In the world of mobile marketing, there are a multitude of ways to reach your target audience. However, with so many options available, it can be difficult to determine which campaigns are best for your business.
To help you get started, here are four mobile marketing automation campaigns that every marketer needs to use in 2016.
1. SMS Marketing
SMS marketing is one of the oldest and most effective mobile marketing tactics. By sending text messages to your customers, you can keep them up-to-date on your latest products, promotions, and events.
What’s more, SMS marketing is a great way to increase customer engagement. In fact, SMS messages have a response rate that’s up to eight times higher than email messages.
2. App-Based Marketing
App-based marketing is a great way to connect with your customers on a more personal level. By creating an app for your business, you can give your customers access to exclusive deals, product information, and event updates.
What’s more, app-based marketing can help you boost your brand’s visibility. In fact, research shows that apps are used more often than websites, making them a great way to reach more customers.
3. Location-Based Marketing
Location-based marketing is a great way to connect with customers who are near your business. By using GPS technology, you can send targeted messages to customers who are in your area.
What’s more, location-based marketing is a great way to increase customer loyalty. In fact, research shows that customers who receive location-based messages are more likely to visit your business again.
4. Push Notifications
Push notifications are a great way to keep your customers up-to-date on your latest products, promotions, and events. By sending push notifications to your customers’ smartphones, you can keep them informed of your latest offerings, even when they’re not using their phones.
What’s more, push notifications are a great way to increase customer engagement. In fact, research shows that push notifications have a response rate that’s up to three times higher than email messages.
With so many mobile marketing automation campaigns available, it can be difficult to determine which ones are best for your business. However, by using the campaigns listed above, you can reach more customers and increase
