There are four basic marketing strategy principles that can be applied to any product or service:
1. Know your audience.
This is the most important principle. You need to know who your target market is and what they want. You can’t sell a product or service that no one wants or understands.
2. Create a unique selling proposition.
Your product or service needs to have something special that sets it apart from the competition. It needs to have a unique selling proposition (USP).
3. Position your product or service.
You need to find the right place for your product or service in the market. It needs to be positioned in a way that makes it appealing to your target market.
4. Create a marketing mix.
Your marketing mix should include a mix of marketing channels that will reach your target market. It should include a mix of traditional and digital marketing channels.
