Utilities have long been a staple of the American economy, and as our society has become more and more digital, so too has the marketing strategy of the utility sector. Here are four great ways to use a digital, mobile-focused marketing strategy in the utility sector:
1. Use text messages to remind customers of scheduled maintenance or outages.
2. Use social media to provide updates on outages and repairs.
3. Use mobile apps to allow customers to report outages and track repairs.
4. Use website design and development to create a mobile-friendly website.
