4 Elements of High-Converting Headlines | Copywriting Tips for Beginners
Copywriting is content used to rouse people to action. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action- to buy, subscribe to emailers, or to keep updated with company news/products.
Copy is indeed everywhere – advertisements, brochures, websites, emails, catalogs and on social media.
And why are headlines so important?
It’s because they’re the first lines of your copy that customers read. They create an initial impression that either draws readers in or pushes them away.
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