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I’m not a fan of “swiping” headline templates…
You just end up with inferior copy. B-level at best.
Copy built to copy what came before.
Not copy built to actually connect with the audience. Based on the conversation going on in their head NOW, today…
And then to take them somewhere new, based on the core message and value of your offer.
And yet, there is a formula to writing powerful headlines…
This formula will help you connect with your ideal prospect.
It will give them reason to read, watch, or otherwise engage with your marketing message.
And it will hook them in so they MUST read to feel whole.
Not only that, this formula works in any media.
Text, audio, video, whatever.
In emails, online, offline.
Landing pages, sales letters.
Doesn’t matter — as long as you get these 3 things right, your headline will work.
And because you’re not copying others, this formula won’t ever get old or tired, or filtered by the ad networks like clickbait copy.
Watch now.
Yours for bigger breakthroughs,
Roy Furr
#headlinewriting #copywriting #swipefile
