3 of 20 Marketing Basics : Myles Bassell

1. Define marketing.

Marketing is the process of creating value for a company through the creation and distribution of products or services.

2. What are the basic goals of marketing?

The basic goals of marketing are to create awareness of a product or service, generate interest in a product or service, and create a desire for a product or service.

3. What are the basic elements of the marketing mix?

The basic elements of the marketing mix are product, price, place, and promotion.