The internet has drastically changed the way we live, work, and communicate.
And as we all know, change is the only constant in life.
So it should come as no surprise that the world of digital marketing is constantly evolving.
What worked last year might not work this year, and what works this year might not work next year.
But one thing is for sure: if you want to stay ahead of the curve and be successful with your digital marketing campaigns, you need to be always learning and experimenting with new techniques and strategies.
To help you out, we’ve put together a list of 22 digital marketing strategies that we think will be game-changers in 2022:
1. Ditch The Traditional Sales Funnel
The traditional sales funnel is no longer effective in today’s day and age.
With so much content and so many options available online, people are no longer going through the traditional buyer’s journey of awareness > interest > consideration > purchase.
Instead, they are jumping around all over the place, researching and comparing different products and services before finally making a decision.
This new customer journey is known as the customer decision journey, and in order to be successful with your digital marketing campaigns in 2022, you need to start catering to this new way of thinking.
