Video is one of the most effective tools in a marketer’s toolkit. But with so many people using video, it can be hard to stand out from the crowd. How do you make sure your videos are seen by the people who matter most?
Here are 10 essential video marketing statistics that you need to know in 2020:
1. Video will make up 82% of all internet traffic by 2021 (Cisco)
2. YouTube has 2 billion active monthly users (Statista)
3. 500 million hours of content are watched on YouTube every day (TechJunkie)
4. Facebook has 8 billion video views per day (Business Insider)
5. 78% of people watch online videos every week (HubSpot)
6. 55% of people watch videos online every day (HubSpot)
7. The average person watches 1 hour and 16 minutes of online video per day (Nielsen)
8. 43% of people want to see more video content from brands and businesses they support (Wyzowl)
9. 72% of customers would rather learn about a product or service through a video than through text ( HubSpot) 10. After watching a product video, 64% of users are more likely to buy the product (Wordstream) Are you using video as part of your marketing strategy? If not, these stats should convince you to start! Video is an incredibly powerful tool that can help you boost your brand awareness, drive traffic to your website, and increase sales.
