Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
When executed correctly, content marketing can be an extremely effective way to attract new leads and convert them into customers. Here are 10 reasons why content marketing is so effective:
1. It’s Inbound
Content marketing is an inbound marketing strategy, which means it’s focused on attracting customers to your website or business rather than interrupting them with advertising.
2. It’s Not Sales-y
Because content marketing is not sales-y, it can be more effective in earning trust and building relationships with potential customers.
3. It Helps You Rank Higher on Google
Google loves fresh, relevant content — which is one of the reasons why blogging can be so effective in driving traffic to your website. By creating high-quality blog articles on a regular basis, you’re more likely to rank higher in Google searches, which can lead to more website visitors.
4. It Generates More Leads Than Traditional Outbound Marketing Tactics
Content marketing generates 3 times as many leads as outbound marketing but costs 62% less. If you’re looking for a more cost-effective way to generate leads, content marketing is a great option.
5. It Increases Conversion Rates
Content that educates and informs your target audience about your product or service can help increase conversion rates by up to 6 times. By providing valuable information via blog posts, eBooks, infographics, etc., you can persuade potential customers to take the next step in the buyer’s journey and become paying customers.
6. It Drives Long-Term Results
One of the great things about content marketing is that it’s a long-term strategy with lasting results. Unlike paid advertising, which stops as soon as you stop paying for it, your blog articles will continue to drive traffic and generate leads long after they’re published. Over time, this can lead to significant results for your business.
7. It Increases Customer Lifetime Value
studies have shown that loyal customers are worth up to 10 times as much as their first purchase Because content marketing helps build relationships with your target audience and turn them into loyal customers, it can also help increase customer lifetime value — making it a valuable long-term investment for your business. 8 .It Can Help You Build an Email List One of the most effective ways to grow your business is to build an email list of potential customers who have shown an interest in what you have to offer . By including an email opt-in form on your website or blog , you can quickly grow your list of subscribers who can then be marketed to in the future . 9 .It Can Help You Create More Effective Facebook Ads If you’re running Facebook ads , adding relevant blog articles to your ad campaigns can help increase conversion rates by up to 150% . By giving potential customers something of value (i .e . , a helpful blog article) before asking them to make a purchase , you’re much more likely to persuade themto buy from you . 10 .It Can Help You Get Press Coverage Creating high-quality content that is newsworthy or interesting enough to be picked up by media outlets is an excellent way to get free press coverage for your business . This can not only help increase brand awareness but also drive traffic backto your website or store , resulting in more sales and revenue for your business
