10 next level VIDEO MARKETING IDEAS for real estate agents [2021]

1. Shoot video walkthroughs of your listings.

This is an especially great idea if your listings are in a desirable location or are unique in some way. Walk potential buyers through the property, pointing out its best features and explaining why it would be a great purchase.

2. Make videos of your team in action.

Potential buyers want to know who they’re working with, and what they can expect if they choose your team. Showcase your team’s skills and personality in action with short videos.

3. Film listing presentations.

Many buyers are interested in the process of buying a home. Film yourself giving a presentation on one of your listings, from start to finish. This will give buyers a behind-the-scenes look at how the buying process works.

4. Create video tours of neighborhoods.

If you’re trying to sell a neighborhood rather than a specific property, create a video tour of the area. This will help potential buyers get a feel for the neighborhood and see what it has to offer.

5. Make videos of your listings’ features.

Some buyers are interested in the specific features of a property. If you have a listing with a unique feature, make a video about it. This will help potential buyers see what they’re getting into.

6. Film open houses.

Open houses are a great opportunity to film potential buyers looking at your listings. This will give buyers a sense of how popular your listings are and how much competition they’ll face if they decide to make an offer.

7. Film listing presentations for out-of-town buyers.

If you have buyers who are out-of-town, film a listing presentation for them. This will give them a chance to see the property without having to travel.

8. Film walk-throughs of properties that have been sold.

If you’ve recently sold a property, film a walk-through of it. This will give potential buyers a sense of what they missed out on.

9. Film short interviews with your clients.

Potential buyers love to hear testimonials from people who have worked with you. Film short interviews with your clients and post them on social media or your website.

10. Film short interviews with experts in your field.

If you