in 2022
Email marketing is one of the most effective marketing channels available to businesses of all sizes.
The benefits of email marketing are vast, and the potential return on investment (ROI) is significant.
In fact, a study by The Radicati Group found that the ROI for email marketing is a staggering 4,300%.
That’s an incredible return, and it’s one of the main reasons that email should be a core part of your marketing strategy in 2022.
In this article, we’ll take a look at 10 of the most compelling benefits of email marketing and how you can start using this powerful channel to drive results for your business.
1. Email Marketing Is Cost-Effective
Email marketing is an incredibly cost-effective way to reach your target audience.
Unlike many other marketing channels, there are very little upfront costs associated with email marketing. In most cases, all you need is an email list and an email platform like Mailchimp or Constant Contact, both of which offer free plans for small businesses.
Of course, as your list grows, you’ll need to upgrade to a paid plan. Even then, though, the cost of emailing your list will be pennies compared to other channels like paid advertising.
2. Email Marketing Helps You Build Relationships with Your Customers
Email marketing allows you to build relationships with your customers and turn one-time buyers into lifelong fans.
Every time you send an email, you have an opportunity to deepen the relationship between you and your subscribers.
You can do this by providing valuable content that educates or entertains them, by sharing stories about your brand or by simply being personable and friendly in your emails.
Over time, these relationships will lead to loyalty and repeat purchases from your happiest customers.
