The internet is a vast and ever-changing landscape, and as such, it can be difficult to keep up with the latest and greatest traffic resources. This is especially true for small businesses and startups who may not have the budget to hire a full-time marketing team. That’s where PPC advertising comes in.
PPC, or pay-per-click, advertising is a form of online marketing that allows you to bid on keywords and phrases relevant to your business in order to appear in search engine results pages (SERPs). Essentially, you’re paying for each click that your ad receives.
While there are many different PPC platforms out there, Google AdWords is by far the most popular. In fact, Google handles over two-thirds of all global search traffic.1 That’s why we’ve put together a list of the 51 best traffic resources for driving quality traffic to your website through Google AdWords.
1. Set Up Your PPC Campaigns Correctly from the Start
If you’re new to PPC advertising, then it’s important that you set up your campaigns correctly from the start. The last thing you want is to waste your budget on ads that aren’t getting seen by your target audience or generate clicks that don’t convert into customers.
To help you get started, we’ve put together a step-by-step guide on how to set up your first Google AdWords campaign. This guide covers everything from choosing the right keywords to setting up your ad groups and creatingads that actually convert.
2. Target the Right Keywords with Your PPC Campaigns
Choosing the right keywords is one of the most important aspects of any successful PPC campaign. If you choose keywords that are too broad, then you’ll end up wasting money on clicks from people who are not interested in what you’re selling. On the other hand, if you choose keywords that are too specific, then you may miss out on potential customers who don’t know exactly what they’re looking for yet.
The best way to find the perfect balance is to use keyword research tools like Google’s Keyword Planner and Moz’s Keyword Explorer. These tools will help you find long-tail keywords (i.e., 3+ word phrases) that are relevant to your business and have a high search volume but low competition.
