for Beginners
If you’re new to SEO or just looking to brush up on your skills, this Instagram SEO tutorial for beginners is the perfect place to start. We’ll cover everything from the basics of how search engines work to more advanced techniques for getting your account and photos ranking higher in search results.
Instagram is one of the most popular social media platforms with over 1 billion monthly active users. And while it’s mostly known as a visual platform for sharing photos and videos, it can also be a powerful tool for driving traffic to your website or blog.
That’s because Instagram is now a part of the Facebook search engine, which means that people are searching for hashtags and keywords on Instagram just like they would on Google. And if you can optimize your account and posts for these searches, you could see a significant increase in traffic.
So how do you optimize your Instagram account for SEO? Here are some tips:
1. Use descriptive and keyword-rich captions.
When you’re writing captions for your photos, make sure to include keywords that describe both the image and the subject matter. This will help search engines understand what your photo is about and make it more likely to show up in relevant searches. For example, if you’re a travel blogger who posted a photo of the Eiffel Tower, you might include keywords like “travel,” “France,” “Eiffel Tower,” etc. in your caption.
2. Research relevant hashtags and use them strategically.
Hashtags are still an important part of Instagram SEO, so it’s worth taking the time to research which ones are most relevant to your account and using them accordingly. When selecting hashtags, look for both popular ones (which will help get your content seen by more people) and less popular ones (which will help you target a specific niche audience). And if you’re using multiple hashtags in a single post, make sure they’re all relevant to that specific post – don’t just throw in random hashtags in hopes of getting more views. That said, don’t go overboard with hashtags either – using too many in a single post can come across as spammy and turn off potential followers. To find out how many hashtags to use per post, experiment with different numbers and see what gets you the best results. A general rule of thumb is to use no more than 30 hashtags per post – but again, this may vary depending on your specific niche and audience. Also be sure to mix up the types of hashtags you use – using all popular tags or all niche tags won’t give you the best results. Try out a mix of both kinds to reach the widest range of people possible. 3. Optimize your profile page. Just like with any other type of website or blog, it’s important to Optimize Your Profile Page so that search engines can easily find and index it. Start by filling out all fields completely – including your name, website URL, bio, profile picture, etc. – as this helps search engines understand what your account is about and makes it more likely to show up in relevant searches. Then take some time to choose an attention-grabbing profile picture (which could be anything from a photo of yourself to your company logo) as this is one of the first things people will see when they come across your account in search results 4
