Email marketing helps build relationships with your audience and raise brand awareness. Such a strategy can skyrocket your profits, generating around $40 in revenue for every $1 spent. Get your Web Hosting plan on Hostinger 👉 👈 Use HA10 to get an additional 10% OFF!
For new marketers and business owners, implementing an email marketing strategy may seem challenging. Thus, to help you get started, we’ve invited Aleksej Saržan, Omnisend’s Senior Product Expert, to talk about the basics of email marketing in our webinar.
Here are the topics we discussed in our webinar:
🚀What email marketing is and how it works
🚀How to collect subscribers
🚀How to convert new subscribers on auto-pilot using automation workflows
🚀How to keep your audience engaged with email campaigns
🚀Email writing tips & tricks
After the presentation, we also had a live Q&A session.
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🕒 Timestamps
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0:24 – Introduction
4:16 – Start of the presentation
5:23 – Introducing the topic and the presenter
7:19 – Agenda
9:08 – Who is this webinar best for
11:46 – What is email marketing?
18:53 – How to collect subscribers?
26:44 – How to set up automations?
41:54 – How to send campaigns?
51:29 – Email writing tips & tricks
58:54 – Q&A
59:17 – Is this compatible with WordPress to send post notifications to subscribers?
1:00:43 – Do popups decrease page speed?
1:01:32 – How email marketing is helpful for any business?
1:03:35 – Are popups irritating for people?
1:05:22 – Video content in email marketing? What’s the best type of content to send?
1:06:30 – How to contact Aleksej?
1:07:12 – Should an email be signed by a person or a company?
1:08:14 – How to write a catchy subject line?
1:10:25 – Tips on maintaining high email open rate
1:11:12 – Is it better to write marketing emails in a familiar or an official manner?
1:13:19 – How many reminders about a sale should I send to my audience?
1:15:01 – How effective is email marketing for a B2b platform?
1:16:09 – What are the top metrics to consider?
1:17:50 – Is it worth sending newsletters about the brand and company news once a month?
1:18:55 – Why email marketing takes some time to bring in results?
1:20:23 – Recommended email structure to reinforce a CTA
1:22:18 – Outro
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Thank you for watching! If you’ll have any questions let us know in the comments below. Good luck on your online journey. 🚀
#EmailMarketing #Webinar #HostingerAcademy
