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What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It’s an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Why is Content Marketing Important?
The benefits of content marketing include:
• Increased sales: By providing meaningful content that helps your buyers make purchase decisions, you can increase sales.
• Cost savings: Content marketing costs 62% less than traditional marketing and generates more than 3 times as many leads.
• Engaged customers: Customers who engage with your brand are 3 times more likely to make a purchase from you.
• Search engine optimization (SEO): Good quality content helps improve your SEO rankings, which can lead to more traffic and higher conversions.
• Brand awareness: Regularly publishing high-quality content helps you build awareness for your brand and establishes you as a thought leader in your industry.
How to Do Content Marketing?
The first step in any successful content marketing strategy is understanding what your buyer persona is — who they are, what their pain points are, what they’re looking for, etc. Once you have a deep understanding of your target audience, you can create content that speaks directly to them. Here are a few tips on how to do content marketing:
1. Start with a strategy: Without a solid plan in place, it’ll be difficult to measure success or determine which tactics are working (and which aren’t). Define your goals and objectives, then create a editorial calendar that details the type of content you’ll create, when you’ll publish it, and where you’ll share it. 2. Create remarkable content: If you want people to read (and share) your content, it needs to be good — really good. Write helpful tips, interesting perspectives, original research, etc. And don’t forget about visuals! People are more likely to share images and videos than text-based articles. 3. Promote your content: Once you’ve created some great content, it’s time to start promoting it! Share it on social media channels, in email newsletters, on other websites (with link back to yours), etc. The more people who see your content, the more likely they are to convert into customers or clients! 4. Analyze & optimize: After you’ve been creating and promoting content for awhile, take some time to analyze the results. Which pieces of content performed the best? Why do you think that is? Use this data to inform future pieces of content — if something worked well once, there’s a good chance it’ll work well again! 5 Content Marketing Examples
1) Salesforce – Executive Insights
2) HubSpot – How To Get Started With Inbound Marketing
3) Moz – Whiteboard Friday “Moz Beginners Guide To SEO” 4) Coca-Cola – Journey Staff Picks “How 400 Million Cans Of Coke Are Made Every Day” 5) Red Bull – Red Bull stratos “Space Jump Live”
